Sultan Effect: Aamir changes his marketing plan for Dangal?
Aamir Khan’s Dangal is based on wrestler Mahavir Singh Phogat and his two daughters, and essentially revolves around wrestling. Salman Khan’s Sultan too dealt with a wrestler and his rise to success.
Aamir Khan’s Dangal is based on wrestler Mahavir Singh Phogat and his two daughters, and essentially revolves around wrestling. Salman Khan’s Sultan too dealt with a wrestler and his rise to success.
Now, we hear, Mr Perfectionist is in a quandary as to how he should market Dangal so that it looks different from the Salman-starrer.
SpotboyE.com has it that Aamir recently had a long meeting with his marketing team. His instruction to them was simple – promote Dangal as a film about women empowerment. As Sultan was primarily marketed around Salman and his character’s journey, Aamir wants to bring the girls in the forefront with the Nitesh Tiwari-directed film.
We texted Aamir, but the actor remained unavailable for comment.
Thumbnail Image Source: facebook/sultanthemovie & Manav Manglani
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